Physician testimonials, patient stories,
product education and social campaigns
— from production through final delivery.
Physician testimonials, patient stories, product education and social campaigns
— from production through final delivery.
HOUSTON HEALTHCARE VIDEO PRODUCTION · AVAILABLE NATIONWIDE
Where Beauty, Science and Story Meet
29 Emmy Awards · 30+ Years of Storytelling
Turnkey 4K Production · Houston-Based · Nationwide
29 Emmy Awards 30+ Years of Storytelling Turnkey 4K Production Houston-Based · Nationwide Availability
SKINUVA
Skinuva needed a campaign that could communicate physician credibility, product value, and visible outcomes without feeling clinical or generic.
I handled the editorial storytelling and visual design for a coordinated series of physician testimonials, combining interviews with product imagery, before-and-after results, custom motion graphics, and science-focused visuals. Each long-form story was also adapted into vertical social content, creating a consistent campaign across web and social platforms.
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SERVICES: Editorial Storytelling · Motion Graphics · Image Enhancement · Multi-Format Delivery
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DELIVERABLES: Long-Form Physician Testimonials · Vertical Social Videos · Campaign Graphics
* Content and video assets produced in collaboration with / for The Plastic Surgery Channel.
SKINUVA
Skinuva needed a campaign that could communicate physician credibility, product value and visible outcomes—without feeling clinical or generic.
I handled the editorial storytelling and visual design for a coordinated series of physician testimonials, combining interviews with product imagery, before-and-after results, custom motion graphics and science-focused visuals. Each long-form story was also adapted for vertical social, creating a consistent campaign across web and social platforms.
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SERVICES: Editorial Storytelling · Motion Graphics · Image Enhancement · Multi-Format Delivery
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DELIVERABLES: Long-Form Physician Testimonials · Vertical Social Videos · Campaign Graphics
SOCIAL CAMPAIGN DELIVERABLES
Vertical physician stories created for mobile-first viewing and social distribution.
* Content and video assets produced in collaboration with / for The Plastic Surgery Channel.
SOCIAL CAMPAIGN DELIVERABLES
Vertical physician stories created for mobile-first viewing and social distribution.
Bill is highly skilled, remarkably creative and a leader who collaborates, problem solves and delivers the highest quality of work.
Aaron Fernandez-Wische
VP, Content Creation and Distribution Fox Television
ALASTIN BY GALDERMA
ALASTIN needed a physician-led brand story that could connect personal experience, skincare science and premium product education without feeling overly clinical or promotional.
I handled the editorial storytelling and visual design for Dr. A Jay Burns’ Skincare Journey, combining his interview with product imagery, laboratory and research visuals, custom motion graphics and brand-specific design treatments. The campaign was adapted for both horizontal and vertical formats, creating a cohesive group of assets for web and social distribution.
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SERVICES: Editorial Storytelling · Motion Graphics · Brand-Compliant Design · Image Enhancement · Multi-Format Delivery
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DELIVERABLES: Long-Form Physician Profile · Vertical Social Video · Horizontal Campaign Version · Product and Science Graphics
* Content and video assets produced in collaboration with / for The Plastic Surgery Channel.
SOCIAL CAMPAIGN DELIVERABLES
Vertical campaign edits combining physician insight, product education and science-led visuals for social distribution.
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DELIVERABLES: Long-Form Physician Profile · Vertical Social Video · Horizontal Campaign Version · Product and Science Graphics
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SERVICES: Editorial Storytelling · Motion Graphics · Brand-Compliant Design · Image Enhancement · Multi-Format Delivery
ALASTIN
BY GALDERMA
ALASTIN needed a physician-led brand story that could connect personal experience, skincare science and premium product education without feeling overly clinical or promotional.
I handled the editorial storytelling and visual design for Dr. A Jay Burns’ Skincare Journey, combining his interview with product imagery, laboratory and research visuals, custom motion graphics and brand-specific design treatments. The campaign was adapted for both horizontal and vertical formats, creating a cohesive group of assets for web and social distribution.
SOCIAL CAMPAIGN DELIVERABLES
Vertical campaign edits combining physician insight, product education and science-led visuals for social distribution.
* Content and video assets produced in collaboration with / for The Plastic Surgery Channel.
If you are in search of someone who can elevate a project with his supreme editing skills while simultaneously making it exponentially better by also wearing an eagle-eyed producer hat, look no further than Bill Carruthers.
Erica Cook
Executive Producer NBC—Houston
TBH: BREAST IMPLANTS
TBH: Breast Implants brings together two of the most recognized and influential names in plastic surgery—Dr. William P. Adams Jr. and Dr. Rod J. Rohrich—for candid, authoritative conversations about breast aesthetics, implant technology and the issues shaping modern plastic surgery.
I helped build the visual identity of the series through show graphics, guest-doctor introductions and the flagship open/sizzle reel. I also created vertical launch content that quickly surpassed 10,000 likes, helping establish the show’s social presence and build momentum for a series now entering its second season.
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SERVICES: Editorial Storytelling · Show Branding · Motion Graphics · Promotional Editing · Social Campaign Development
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DELIVERABLES: Series Open / Sizzle Reel · Vertical Launch Videos · Guest Doctor Bio Introductions · Promotional Campaign Graphics
* Content and video assets produced in collaboration with / for The Plastic Surgery Channel.
SOCIAL CAMPAIGN DELIVERABLES
Bold, social-first edits combining expert insight, confident personalities
and just enough provocation to stop the scroll.
By The Plastic Surgery Channel
TBH: BREAST IMPLANTS
SOCIAL CAMPAIGN DELIVERABLES
Bold, social-first edits combining expert insight, confident personalities and just enough provocation to stop the scroll.
By The Plastic Surgery Channel
TBH: Breast Implants brings together two of the most recognized and influential names in plastic surgery—Dr. William P. Adams Jr. and Dr. Rod J. Rohrich—for candid, authoritative conversations about breast aesthetics, implant technology and the issues shaping modern plastic surgery.
I helped build the visual identity of the series through show graphics, guest-doctor introductions and the flagship open/sizzle reel. I also created vertical launch content that quickly surpassed 10,000 likes, helping establish the show’s social presence and build momentum for a series now entering its second season.
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SERVICES: Editorial Storytelling · Show Branding · Motion Graphics · Promotional Editing · Social Campaign Development
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DELIVERABLES: Series Open / Sizzle Reel · Vertical Launch Videos · Guest Doctor Bio Introductions · Promotional Campaign Graphics
* Content and video assets produced in collaboration with / for The Plastic Surgery Channel.
Bill is a gifted video editor. He makes the most mundane material mesmerizing and makes great material extraordinary.
David Duitch
Award-Winning Broadcast Producer & Media Executive
CO2LIFT PRO
CO2Lift brought together ten highly regarded physicians from across aesthetic medicine to share firsthand perspectives on the product, its applications and the results they were seeing in practice.
I produced and edited a coordinated series of ten long-form physician testimonials, shaping a large volume of interview material into distinct stories while maintaining a consistent campaign identity across the entire series. Each feature was then adapted into vertical social content, supported by custom graphics, product imagery and AI-assisted visual development where traditional assets were limited.
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SERVICES: Editorial Storytelling · Campaign Production · Motion Graphics · AI-Assisted Image Generation · Image Enhancement · Multi-Format Delivery
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DELIVERABLES: 10 Long-Form Physician Testimonials · Vertical Social Cutdowns · Product Education Graphics · Campaign Visual Assets
* Content and video assets produced in collaboration with / for The Plastic Surgery Channel.
SOCIAL CAMPAIGN DELIVERABLES
Vertical physician testimonials adapted from a ten-doctor campaign
for credible, mobile-first product education.
CO2LIFT PRO
CO2Lift brought together ten highly regarded physicians from across aesthetic medicine to share firsthand perspectives on the product, its applications and the results they were seeing in practice.
I produced and edited a coordinated series of ten long-form physician testimonials, shaping a large volume of interview material into distinct stories while maintaining a consistent campaign identity across the entire series. Each feature was then adapted into vertical social content, supported by custom graphics, product imagery and AI-assisted visual development where traditional assets were limited.
-
SERVICES: Editorial Storytelling · Campaign Production · Motion Graphics · AI-Assisted Image Generation · Image Enhancement · Multi-Format Delivery
-
DELIVERABLES: 10 Long-Form Physician Testimonials · Vertical Social Cutdowns · Product Education Graphics · Campaign Visual Assets
* Content and video assets produced in collaboration with / for The Plastic Surgery Channel.
SOCIAL CAMPAIGN DELIVERABLES
Vertical physician testimonials adapted
from a ten-doctor campaign for credible,
mobile-first product education.
Physician Testimonials
Confident, credible interviews that establish physicians as trusted experts and approachable authorities.
Patient
Stories
Authentic, emotionally grounded stories centered on personal experience, outcomes and human impact.
Product & Treatment Education
Clear visual explanations of healthcare products, procedures and clinical science—without losing the audience.
Social
Campaigns
Vertical videos, cutdowns, promos and platform-specific assets designed for mobile viewing and social distribution.
On-Location 4K Production
Turnkey production with professional 4K cameras, lighting, wireless audio and multicamera interview capability.
Editing &
Motion Graphics
Full post-production, motion graphics, color, sound, image enhancement and multi-format delivery.
Healthcare Video Services
WHAT I PRODUCE
FULL-SERVICE PRODUCTION
One Experienced Partner
From Interview Through Final Delivery
Turnkey 4K production package
Multicamera interviews
Professional lighting and wireless audio
Physician and patient interview direction
Office, facility and procedure B-roll
Product footage and supporting photography
Adobe Premiere Pro and After Effects
Photoshop and Illustrator
Motion graphics and visual effects
AI-assisted image enhancement and supporting visuals
Horizontal, square and vertical delivery
Mac and Windows workflows
Houston-based with nationwide travel availability
I can travel to your practice, facility, conference or production location to capture physician interviews, patient testimonials, office and facility B-roll, treatments, products and supporting photography.
From there, I return to Houston and manage the complete post-production process—shaping the story, designing the visual treatment and delivering the finished campaign in every format you need.
Create the flagship film, shorter edits, vertical assets, promos and campaign-specific versions.
4
0
Capture interviews, physician and patient stories, products, treatments, facilities and supporting visuals.
Produce
02
Define the audience, objective, message, location, schedule and required deliverables.
Discover
01
From First Conversation
to Final Campaign
A CLEAR, ORGANIZED PROCESS
Build the narrative through editing, sound, motion graphics, color, image treatment and careful refinement.
3
0
Shape
Deliver
WHY BILL CARRUTHERS
Documentary-Grade Storytelling.
Campaign-Ready Delivery.
Healthcare video requires more than attractive footage. It requires editorial judgment, empathy, clarity and the ability to earn trust from both the people being filmed and the audience watching.
I bring more than three decades of professional storytelling experience to every production, maintaining the creative vision from the first interview through final campaign delivery.
30+ YEARS
29 EMMY AWARDS
Professional editorial storytelling
Recognized work across documentary, investigative and branded content
END-TO-END
HOUSTON-BASED
One creative partner from production through final delivery
Available for productions nationwide
Bill is that great combination of excellent editing technique combined with incredible editorial judgement. He takes average stories and makes them good but takes good stories and makes them great.
David Strickland
Former News Director & Lone Star Emmy Silver Circle Member
